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The Optimist // Greg Bennett

June 24, 2010

The Optimist is a self-promotional wine bottle designed by Greg Bennett of Siquis. Every year, Siquis designs a custom wine bottle label for their clients as a symbol of gratitude. This time, the label plays on the concept of the glass being half empty or half full.

A small die-cut was created so you can see through the label. Once the bottle is rotated to fill the glass, the glass on the label becomes half full. A design thats so simple but works extremely well. I love it!

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