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Tupelo // Mash

May 5, 2010

I’m lovin the wave of boutique wineries, especially when it comes to their unique labels and packaging design.

Wayne Anderson (aka Killibinbin) of Tupelo, a new boutique winery and the birth place of Elvis, approached Australian Branding agency Mash to create their identity.

“The idea; photographic underwater imagery, of an Elvis inspired character, surrounded by the flood waters of the king’s home town; an imaginative reflection of the flooded market for Australian wines.”

The result is a simple logo type treatment and a striking black/white image; which when combined, became the visual identity of the brand. Beautiful!

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