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Google Chrome // Skyskraper

January 31, 2010
by

Visual Therapy was recently contacted by a PR journalist from Skyskraper, a London based digital media agency, telling us about a special Christmas project they worked on for Google Chrome. Although Christmas has already passed, the project is still worthy of creative mention.

Here’s a bit of what she had to say:

“The brief? To create an animated advent calendar, with exclusive illustrated content on each door, run it for 24 days and make it suitable for projection on the side of three 10m high walls at Westfield Shopping Centre, London – in four weeks!”

“The 24 doors were illustrated to show viewers ways that Google Chrome could help and entertain in the run up to Christmas, whether it be last minute shopping ideas, buying a train ticket, social networking or searching for a dancing grandma on YouTube.

The aim was to have the calendar doors map exactly to tiled Westfield facade in order to give the illusion of them opening or retracting into the wall – a technically challenging aspect, but one we overcame by using fixed perspective 3D cameras and some serious measuring calculations.”

The calendar formed part of a wider Google Chrome campaign developed by Glue and BBH.

Turn to page 2 for more images and a video!

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Pages: 1 2

One Comment leave one →
  1. January 31, 2010 11:09 am

    sweet.. Google Chrome rocks!

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