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McFancy // Access Agency

December 26, 2009
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One of our favorite inspirational blogs around, The Cool Hunter is launching Access Agency in 2010, a marketing agency specializing in super creative strategies for offline brand experiences.

“Access specializes in helping brands and businesses see the world differently. We add substantial value by creating customized experiences that change the consumers’ thinking in some way. The surprise element changes the thinking patterns, and the change makes the experience memorable.”

Their first project titled McFancy, done for fast-food chain McDonalds, targets the high end fashion market. It uses the same menu and food and pretty much adapts the packaging and presentation to this fancy niche market. The McFancy will be more a temporary experience offered at events like Fashion Week.

It’s definitely a cool concept, but I still think those skinny models will have a hard time eating a box of Hermes fries.

Check out page 2 for more products and space design!

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