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No Label // Absolut Vodka

September 24, 2009
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No Label // Absolut Vodka

This limited-edition, label-less and logo-less bottle was created in honor of Absolut Vodka’s 25th anniversary. The No Label project is an “initiative by the vodka manufacturer to question prejudice and established norms of sexual identity.”

For this project, Absolut is also collaborating with Fantastic Man magazine to produce a magazine that will feature interviews on the subject of labels and prejudice. Very cool concept!

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One Comment leave one →
  1. September 24, 2009 10:56 am

    Even without the logo, the bottle is so distinctive! You can tell its an Absolut bottle from a mile away!

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