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Consume // Saks 5th Avenue Meets Shepard Fairey

April 2, 2009
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In an effort to get people to buy more, Saks 5th Avenue commissioned Shepard Fairey to design a marketing campaign in the style of Russian Constructivism propaganda. Although Saks 5th Avenue is considered to be a corporate client, Fairey still managed to keep his guerilla style within the campaign. The blend of high-end meets street propaganda is very interesting. I hope we see more collaborations like this in the future!

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